Lucky Tap — Blibli 10th anniversary game campaign
Lucky Tap — Blibli 10th anniversary game campaign
Lucky Tap is an interactive clicker game develop to create hype for Blibli 10th anniversary campaign on 2021. We reached our first ever milestone to hit 1 million play count during campaign period. It was played by Park Seo Joon (Korean actor) while being aired live to a national television.
Lucky Tap is an interactive clicker game develop to create hype for Blibli 10th anniversary campaign on 2021. We reached our first ever milestone to hit 1 million play count during campaign period. It was played by Park Seo Joon (Korean actor) while being aired live to a national television.
Years
Years
2021
2021
My role
My role
Product design · Visual design · Interaction animation · Art direction
Product design · Visual design · Interaction animation · Art direction
Live stream at national television. Ref: [Top] Blibli 10th live show with Park Seo Jun and [bottom] 10th Anniversary livestreaming
Live stream at national television. Ref: [Top] Blibli 10th live show with Park Seo Jun and [bottom] 10th Anniversary livestreaming
Early phase of exploration
Early phase of exploration
In early development phase, we develop proof of concept for the clicker game. When you tap once, then you gain point. The game itself was pretty intuitive and we explored on how to enhance the experience to make it more exciting.
In early development phase, we develop proof of concept for the clicker game. When you tap once, then you gain point. The game itself was pretty intuitive and we explored on how to enhance the experience to make it more exciting.
We are also working alongside with marketing team to create one cohesive anniversary experience. It was decided theme will revolved around 80’s dancing musical era. After some explorations, it was decided we would like a character to dance every time we tap.
We are also working alongside with marketing team to create one cohesive anniversary experience. It was decided theme will revolved around 80’s dancing musical era. After some explorations, it was decided we would like a character to dance every time we tap.
Play more, win more
Play more, win more
New methods to entice player during campaign. First is the calendar based grandprize, player can see what’s the potential grandprize they can won if they play on that particular date. Second is streak mechanism, player will get additional prizes on top of their daily free chance on Lucky Tap.
New methods to entice player during campaign. First is the calendar based grandprize, player can see what’s the potential grandprize they can won if they play on that particular date. Second is streak mechanism, player will get additional prizes on top of their daily free chance on Lucky Tap.
Engaging thematic approach
Engaging thematic approach
The campaign timeline was separated into two phases. First phase was to hype up the main big event, and the second phase was the main event itself. Two themes were created to reflect these phases accordingly.
The campaign timeline was separated into two phases. First phase was to hype up the main big event, and the second phase was the main event itself. Two themes were created to reflect these phases accordingly.
Positive gameplay feedback loops
Positive gameplay feedback loops
Based on rigorous internal user testing, we develop several micro-interaction to elevate user experience during gameplay. By random chance, player able to win an additional prize indicated on the top left.
Based on rigorous internal user testing, we develop several micro-interaction to elevate user experience during gameplay. By random chance, player able to win an additional prize indicated on the top left.
We also gave user’s action feedback by adding simple pulse animation on circular spotlight that grows bigger on every player’s tap. A sharp coin ringing sound also added to give satisfaction when user increase their score.
We also gave user’s action feedback by adding simple pulse animation on circular spotlight that grows bigger on every player’s tap. A sharp coin ringing sound also added to give satisfaction when user increase their score.
Randomise congratulation state
Randomise congratulation state
Once the timer runs out, player will see one of multiple variations of Blibli mascot dancing on stage. We consulted with one of our designer who happened to be active on dance community to help us with dance reference and do the final animation check once it already pass to our animator.
Once the timer runs out, player will see one of multiple variations of Blibli mascot dancing on stage. We consulted with one of our designer who happened to be active on dance community to help us with dance reference and do the final animation check once it already pass to our animator.
We also introduce an umbrella to the character in homage of “Singin’ in the Rain” musical film in 1950 and reserve the animation library only for the second phase of campaign.
We also introduce an umbrella to the character in homage of “Singin’ in the Rain” musical film in 1950 and reserve the animation library only for the second phase of campaign.
Let's work together.
If you think I'd be a good fit for your team or project, feel free to reach out.
© 2026 Adrianus Hariesta
Let's work together.
If you think I'd be a good fit for your team or project, feel free to reach out.
© 2026 Adrianus Hariesta
Let's work together.
If you think I'd be a good fit for your team or project, feel free to reach out.
© 2026 Adrianus Hariesta
Let's work together.
If you think I'd be a good fit for your team or project, feel free to reach out.
© 2026 Adrianus Hariesta